Instagram plans to work with the Polaroid brand to create a new digital camera. The Socialmatic Instagram camera is due for release in 2014, following its deal with C&A licensing, an authorized Polaroid licensee. The company will also provide other accessories with the camera, such as bags, lenses and filters. Socialmatic also hopes that the new camera, together with the social network, will be able to fill in the gap between virtual reality and reality. The new product is believed to have interchangeable lenses, optical zoom, LED flash, a 4.3-inch touchscreen, 16GB memory and even Bluetooth connectivity.