ACM - Computers in Entertainment

#Facebook is In

Source: CNN

While on Instagram, hashtags help users group photos in categories, and hashtags on Twitter help users see which topics are trending. However Facebook intends to use the symbol to give itself a new competitive edge, especially when pitching to advertisers. With the new function, advertisers can move from promoting user “likes” on their business pages to promoting user posts that incorporate the relevant hashtag.


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