ACM - Computers in Entertainment

BBM to be Available on iOS and Android this Summer

By Melissa Zhu

Source: Gizmodo

As cross-platform chat becomes an increasingly important area of competition for mobile companies trying to win consumers, BlackBerry has finally made the significant move of making its popular BBM service available to iOS and Android users. BlackBerry CEO Thorston Heins said the service will launch with only the messaging and groups functions for now, but will later expand to include voice, screenshare, and the company's new company-centric "channels" service. The move comes on the heels of successful cross-platform mobile chat services such as Facebook Messenger and Whatsapp, which have already won the hearts of consumers. In light of such competition, it remains to be seen if BlackBerry's innovation in messaging, which has allowed it to develop seamless transitions and features like screenshare in BBM, will set it apart from the rest. 

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