It’s such a ludicrous idea, yet it makes so much sense.
We’re talking about RED cameras, blue and green screen curtains, fully furnished sets like classrooms and chemistry labs (think "Breaking Bad" parodies), grip and lighting equipment, post-production suites, and even workshops on how to create better videos; all that will be available absolutely free-of-charge to any YouTube content creator who has a decent following (rough estimate of 10,000).
We were invited to the Happy Hour 2.0 event, where there was a lovely snack bar, and where they showcased some of the interesting features that YouTube is working on, such as the impressive Inertial Motion Capture feature.
Where is this happening? At the YouTube Space L.A, which we were so graciously invited to check out the grounds and their nifty equipment at their Happy Hour 2.0 event on earlier this month.
Large spacious areas available to be used for recordings, where you can create your own environments or just utilize one of their ready-to-be-used sets.
It’s a massive space, and the privileges are unparalleled; who would even think about a YouTube channel, using a RED camera to film content? For many YouTube content creators, scrappy webcams were their main tool all along. Now they have access to the cinematic digital camera that’s all the rage, and hits an incredible resolution of 4096 by 2160 pixels. They also have industry-level lighting equipment and environments all ready for them to just hop in and start doing what they do best. When we were on our tour during the event, we even noticed Halloween-themed sets being constructed for the well-loved holiday that’s just round the corner, which just shows how much thought is going into a space to cater to the YouTube content creators.
The hottest thing on the market right now, RED cameras, which can capture videos on the much-raved about 4K format.
Granted, it’s a hefty investment, but this could potentially revolutionize YouTube as it is. See, the YouTube “celebrities” are almost like raw, unpolished diamonds in the dirt—they gather millions of subscribers thanks their own humor or talent, and without any fancy equipment—but with the YouTube Space, they won't have to fork out a single dollar to upgrade their content by tenfold, at least.
YouTube artists will reap benefits free-of-charge, so there’s no reason why artists like Ryan Higa or Jenna Marbles wouldn’t want to use the YouTube Space, but the real beneficiary is without a doubt, YouTube. With better videos from the content creators being uploaded onto their platform, comes an exponential increase in the number of viewers, and with the increase in viewers, comes the flood of advertisers and skyrocketing value of YouTube as a whole.
It’s a win-win situation, and when you think of how much money could potentially be raked in in the long run, that amount invested in the construction of YouTube Space L.A, seems like a mere and almost dismissible figure.
Well played, Google.
Image Credit: RED.com