ACM - Computers in Entertainment

Google It (Book and Soundtrack)

Disclaimer: The author/editor of Google It is Newton Lee, editor-in-chief of ACM Computers in Entertainment

Google It is the 3rd book in the Total Information Awareness trilogy.

Google It (Soundtrack) is a companion music album that features all the songs mentioned in the book.



"Newton Lee's thorough and thoughtful analysis in GOOGLE IT: TOTAL INFORMATION AWARENESS should please pacifists in search of lasting solutions to the planet's biggest problems." - Dr. Laura Wilhelm, The Hollywood Times

"Fascinating examination on the role information has played throughout history, from the Bible to Google." - Tiffany Shlain, The Moxie Institute

More Excerpts

About the Book

From Google search to self-driving cars to human longevity, is Alphabet creating a neoteric Garden of Eden or Bentham's Panopticon? Will King Solomon's challenge supersede the Turing test for artificial intelligence? Can transhumanism mitigate existential threats to humankind? These are some of the overarching questions in this book, which explores the impact of information awareness on humanity starting from the Book of Genesis to the Royal Library of Alexandria in the 3rd century BC to the modern day of Google Search, IBM Watson, and Wolfram|Alpha.
The book also covers Search Engine Optimization, Google AdWords, Google Maps, Google Local Search, and what every business leader must know about digital transformation. “Search is curiosity, and that will never be done,” said Google’s first female engineer and Yahoo’s sixth CEO Marissa Mayer.
The truth is out there; we just need to know how to Google it!


  • Demonstrates how to optimize a website to get on Google's first page and to market effectively using Google's business tools     
  • Offers insight into machine superintelligence and the design of artificial general intelligence 
  • Examines the impact of Google on religion, politics, human longevity, education, and urban design

Table of Contents

PART I  The Gordian Knot    
Chapter 1  To Google or Not to Google    
Chapter 2  Google My Religion: Unraveling the Gordian Knot of Religious, Moral, and Political Entanglement    
Chapter 3  Google vs. Death; To Be, or Not to Be?    

PART II  Don’t be Evil; Making the World a Better Place    
Chapter 4  SEO In the Age of Digital Transformation: What Every Business Leader Must Know    
Chapter 5  Search Engine Optimization: Getting to Google's First Page    
Chapter 6  4 Tips for Writing Outstanding SEO Boosting Content    
Chapter 7  Internet Advertising and Google AdWords    
Chapter 8  Google Maps and Google Local Search    
Chapter 9  Subtle New Forms of Internet Influence are Putting Democracy at Risk Worldwide    
Chapter 10  Social Media as a Tool for Information Warfare    

PART III  A Library to Last Forever    
Chapter 11  Wolfram|Alpha: A Computational Knowledge “Search” Engine    
Chapter 12  Toward Seamless Access: Libraries from Alexandria through the Digital Age    
Chapter 13  Privileged Information: The Corporatization of Information    
Chapter 14  Communication and Language In the Age of Digital Transformation    

PART IV  Tree of Ennoblement    
Chapter 15  “How” - The Key to Knowledge-Building Pedagogy Success In Supporting Paradigm Shifts for Student Growth and the 4Cs of Future Education    
Chapter 16  Educational Ergonomics and the Future of The Mind    
Chapter 17  An Answer to the Math Problem    
Chapter 18  XQ Super Schools – Academy of Online Achievement for Bolder Super School Project

PART V  We are the Borg    
Chapter 19  Transfigurism: Glimpse into a Future of Religion as Exemplified by Religious Transhumanists    
Chapter 20  Gene Editing: A New Hope!    
Chapter 21  The Future of Driverless Cars    
Chapter 22  Continuous Penetration Testing    
Chapter 23  Autonomous Vulnerability Scanning and Patching of Binaries    

PART VI  Artificial General Intelligence    
Chapter 24  Self-Motivating Computational System Cognitive Architecture (An Introduction)    
Chapter 25  Modeling Emotions in a Computational System    
Chapter 26  Artificial General Intelligence as an Emergent Quality    

PART VII  The Transhumanist Age    
Chapter 27  Transhumanism: The Growing Worldview    
Chapter 28  Why I am a Transhumanist    
Chapter 29  The Splintering and Controversy of Transhumanism    
Chapter 30  Our Hopes and Expectations for the Next President   
Chapter 31  The Transhumanist Platform and Interview with 2016 U.S. Presidential Candidate Zoltan Istvan

About the Authors

Editor and Author

Newton Lee, Association for Computing Machinery (ACM), Institute for Education, Research, and Scholarships (IFERS), and Woodbury University School of Media, Culture & Design (MCD)

Contributing Authors 

Dennis Anderson, Ph.D., St. Francis College
Penelope Beery, Ed.D., Knowledge Building in Action
Dirk Bruere, The Transhumanist Party
Frank Buddenbrock, Google AdWords Certified Specialist
Lincoln Cannon, Mormon Transhumanist Association
John Cassel, Wolfram Research
Nicole Ciomek, Radiant PPC
Tina Courtney, Evolve Inc.
Andrew Donaldson, Bolder Super School
Robert Epstein, Ph.D., American Institute for Behavioral Research and Technology
Dennis Gamayunov, Ph.D., Lomonosov Moscow State University
Barret Havens, Woodbury University
David J. Kelley, Microsoft MVP and Futurist
Christoph Lahtz, Ph.D., Medical Researcher and Transhumanist
Sandra Lund-Diaz, M.Ed., Knowledge Building in Action
Trond Lyngbø, Search Planet AS
Aylin Manduric, University of Toronto
Darren Manners, Sycomtech
Mireia Montane, Ph.D., Knowledge Building in Action
Robert Niewiadomski, Educator
Frances Eames Noland, University of Oxford
Emily Peed, Institute for Education, Research, and Scholarships
Jennifer Rosenfeld, Woodbury University
Cyrus Shahabi, Ph.D., University of Southern California
Tiana Sinclair, Futurist
Zach Tolan, The Polymathic Prodigy Institute
Natasha Vita-More, Ph.D., Humanity+ and University of Advancing Technology
Mikhail Voronov, Lomonosov Moscow State University
Lewis Watson, Marshall Fundamental School
Nyagoslav Zhekov, Whitespark Inc.


Google It (Soundtrack)




The Transhumanist Platform from "Google It"

Have Fun and Keep Googling