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March 2018 Archive


Smart Things Still Don’t Play Well Together

March 22, 2018

AI at home? Don't have it. Don't want it. Oh sure we've got smart speakers, smart thermostat, some smart lights, smart TV but they're just smart enough to do what they're told. True Netflix and Amazon Prime suggest entertainment based on stuff we watch but when we say no they don't insist that they know better than we do. We call them smart, we call them assistants. We don't call them AI because we've heard the stories, seen the movies and they never seem to end well. Right now they're smart...just not smart enough to talk to each other, work together
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The Stuff That Makes Your Entertainment Enjoyable

March 14, 2018

It is so easy to get drawn into the director's intent when you watch a movie, TV show or streaming content that you overlook the work before the project and work begins. And it's going to get even better! Hammering out agreements on standards, technology makes it possible for you to watch the visual story on any screen and it will always look, feel and be the same. Events such as the recent HPA Tech Retreat and SMPTE Technical Conference this fall aren't like convention boondoggles. They're activities people attend to make the content people want more and more of on their screens. It'll be so great you'll have to wear shades. Sometimes technology really can be entertaining.
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Filmmakers Tackle Some Projects Because They Can

March 7, 2018

I'm still digesting and trying to figure out what really came out of the HPA Tech Retreat last week in Palm Desert, CA. It's not that easy. Why? We know a lot of EPs, DPs, DITs, editors, audio, creative people who work in the visual storytelling field. They all focus on delivering "the director's intent" to the content consumer even when that director is him or herself. They see things differently. They use the best, most advanced tools available to create something they can only see in their mind(s) and let the viewer interpret the message. Sometimes they bomb. Sometimes they hit the bullseye and people just get it. Most of the time the story works well enough to make them want to do it again. That's more of a commitment than most people make in their day-to-day job. They're judged by their peers, experts, pseudo-experts and...you. Hope you're willing to take those types of chances!
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