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February 2018 Archive


Don’t Kid Me…You Like Free!

Feb. 28, 2018

With appointment TV getting whiskers and streamers becoming more important, upfronts this year are going to be interesting. Upfronts? That's where advertisers place their bets on shows. This year there's a new set of tools focused on attribution and outcome...the ability to trace commercials to actual sales. Yes all your online activity enables this. Now advertisers can have proof that their 6-,15-,30- and 60-second commercials work...or not. Don't kid me you don't just watch Netflix and Amazon Prime stuff. Free wins over a few bucks every hour of the day, day of the week. And thanks to the marvels of OTT shows, networks and marketers will be able to check off when you go to McDonalds vs healthy food places. Free...Gotcha!!!
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Streaming Services and the Olympics Highlight Viewing Trends

Feb. 23, 2018

Our son recently said he doesn't like TV even though the weekend before he spent three hours in his room binging on some new Netflix series on his iPhone. Right now he has to constantly recharge it so he can watch all the extreme Olympics contests. He doesn't really dislike TV, he just likes to pick when/where/how he watches the stuff. Sure if you're "of a certain age" you like watching the 6 p.m. news at 6 p.m. but the Olympics coverage is proving people increasingly like the convenience of the video stream. Now all we have to do is wait for 5G to move beyond trials and into the real world. Maybe it will be here for the 2020 Olympics!
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Security, Privacy Are Lost Causes … Get Over It

Feb. 15, 2018

Consumer Reports just discovered your smart TV is so smart it's watching you and letting those other guys know. Oh yeah and all those free apps on your phone, all of your stuff on the Web, your increasingly smart car, the smart stuff that is making home life so great...all listening in, sharing. About the only thing that isn't sharing is your offline encrypted personal and business storage. Everything else assume your info is out there. Yes you could go off line but that's a little drastic. Better yet spend some time checking all your settings, adjust your mindset, control what you can control and enjoy the benefits of your shared information.
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CREATE - An Oculus social VR experience

Feb. 10, 2018

Have you always wondered what it was like if you could create a reality of your choice? CREATE, an Oculus social VR experience, allows you to do just that. Starting with only four basic elements, create, discover and unlock new combinations to use as building materials to form and craft ...
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If Toys Are Getting Smarter, Maybe Parents Should Too

Feb. 7, 2018

If you're a millenial you're concerned about raising your kids the right way. At CES that meant checking on them constantly, monitoring that everything is going right and that you're doing it at a distance. Thanks to the latest and greatest in technology you can do it all, be it all without actually having to be there. The new smart toys are great because they can carry on a conversation with your child and thanks to a huge memory bank back home they remember that conversation that can be helpful to others. Of course there are the unscrupoulos people out there who also want to mine that information. Still it's important that the young ones understand the open, transparent world they will be inheriting.
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