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December 2017 Archive


Pirating Video Content Is Sleezy, Not a Badge of Honor

Dec. 27, 2017

Every year the Oscar nominated movies get the award for the most illegally downloaded, viewed movies. That is a dubious honor. And they aren't alone because every year people relish in the fact that they get to watch movies and TV shows without paying for them. Netflix, Amazon Prime, Hulu and others may say it's the cost of doing business...but it isn't. And it's even worse when it comes to the growing volume of indie films - documentaries, long-form, short-form, series, VR - that are regularly pirated (stolen) and shared. If I haven't paid to view the show either with real money or watching the commercials I won't watch it. Don't let my kids do it either. If enough people turn away from the screen we'll take all the fun outta stealing them. Doesn't take a lot of work to say no. And if you decide to view the content it's nice to know you're saying thanks to that person even if you don't pay him or her directly. You'll probably enjoy the screen time even more!
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Service Providers Wait Impatiently to be Back on Top

Dec. 20, 2017

Unlike in The Graduate, we have two words for you: mobile, video. Forget about net neutrality we will adjust, we will survive. The device you carry constantly and stare at continuously is rapidly becoming the first viewing screen and for kids born with them in their hands it's possibly the only screen they think about. The content shooting/production industry is moving quickly to meet the new pipeline's and screens needs. But don't let the folks selling bandwidth by the ounce there will always be other screens and people who want to really enjoy the quality of the art. Even marketers are developing new ways to be enjoyably on your screen. The pipe may be king but content is the queen...she's the one we look up to, respect, enjoy being around.
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Hulu, Cream VR Take Viewers Deep Inside Monaghan’s Curious Mind

Dec. 16, 2017

In addition to a strong roster of mainstream streaming entertainment, Hulu is also looking around the corner to meet the consumer's almost insatiable appetite for new, great, different content. They recently released Curious Minds in 360 degree viewing featuring Domonic Monaghan perhaps best known for his role in The Lord of the Rings and other feature films. Cream VR's Andrew MacDonald gives you a behind the scenes look at the show's production with a hint as to where 360/VR will take us in the near future. It's an exciting read and even more exciting to immerse yourself in.
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Internet May Be a Human Right, Streaming Content Isn’t

Dec. 14, 2017

Everyone wants video content and no one more than the people who make a living streaming the stuff to your device - TV, computer, tablet, smartphone. How big a deal is it? Disney thinks content and access to your device is worth about $52B plus outta the chute. All the service providers think it's worth more, lot more minute after minute so they're beefing up their capacity, bandwidth and toll roads. Depending on where you live it can be free, costly, restricted, censored, blocked. It has opened the door for a lot of creative filmmakers if we can only keep the pipes wide open and the video flowing.
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Content Production, Delivery, Viewing Can Be Targeted, Beautiful Or…

Dec. 6, 2017

We like the most recent news that folks like Google are adding people to help their systems choose good and bad content. Too many people are putting unwavering faith in the technology that is supposed to make their job easier and their decisions easier. Somehow that doesn't really work for the video content we develop, distribute and view. Too many variables are involved including things like "this is what I feel like right now, right here." Even a couch potato has something going on in his/her mind - even at the subconscious level - or they'd forget to breath. The new standards that are being rolled out will make content even richer, better, more intense but it will still require people who know how to produce great content and who appreciate it. Otherwise it will be a real waste.
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