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April 2017 Archive


Intelligence Assistants Are Augmented, Not Artificial

April 26, 2017

Yes I use AI and until recently didn't have a worry in the world that it was going to turn on me and become Hal in 2001: A Space Odyssey or Terminator or any of the computers that turn against people. Ok I got a little concerned after reading a recent MIT article - https://www.technologyreview.com/s/604087/the-dark-secret-at-the-heart-of-ai/ or http://tinyurl.com/k2j8y9k. Turns out even folks who develop the stuff don't have a clue as to what it does or how it does it. As long as it augments humans' intelligence it's all good - maybe. It all depends on who actually develops the stuff and if they really think about what they want it to do for ordinary people instead of themselves. AI can be used for good or evil. Stuff will happen when folks focus on being first rather than being right. Rush and S**** it up and it might just say, "I'm sorry, Dave. I'm afraid I can't do that. " Gawd...that's gonna hurt!
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Workflow on the Edge...Behind the Scenes Production of Invisible the Episodic VR Series

April 19, 2017

The most common question we get when we point people to Doug Liman's VR series Invisible is how did they shoot and produce it. VR is finally becoming real and real attractive to indie filmmakers and viewers and people want to know. Well, we didn't know so we talked to the person who did all the work - Lewis Smithingham, 30 ninjas. Production and post of any film is the unglamorous part of the content industry but it is also what makes good video good video. Despite his hectic schedule Lewis took the time to discuss and explain the ins and outs of great VR shooting and production to give the viewer an experience that he/she won't soon forget. Like most filmmakers he's was willing to share to what he has learned to help VR films become standard fare for an eager audience.
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Service Providers, Advertisers Have to Pay Closer Attention

April 19, 2017

The content industry is all aflutter as they head for Vegas and NAB because things are changing and content delivery, ad production, ad buying people aren't really sure if change is a good thing. Indie filmmakers are seeing new distribution opportunities (ways to get their stuff seen) and content consumers are finding new ways to make their voices heard. As someone recently said, FANG (Facebook, Amazon, Netflix, Google) has mucked up a perfectly good business model and allowed the viewer determine what he/she wants to watch when and where folks want to watch it...and what they don't want to watch! The challenge will be to see how the infrastructure industry handles 7 billion folks picking their own stuff. Maybe the abnormal heart rhythm will become the new normal.
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Making Streaming Content Enjoyable for Everyone

April 12, 2017

Yes Google is getting back to the point where they can make a ton of money selling ad space on YouTube (along with your online activity data) but they have ambitions like everyone else. It's their own streaming video/movie/content channel. Ok it's not Netflix, Amazon Prime, Sky or Rogers but it's only $35 a month (whooppee!). My issue is that there is too much really insanely great indie filmmaker work out there to bother with the YouTube stuff. At NAB everyone will be hustling their solutions and hoping to gawd everyone doesn't get on the iNet or airwaves at the same time. Fortunately industry executives will get right on that little problem next month and by the time we're all needing a video fix it will be there...they hope.
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Good Influencer Reviews Begin with Great Leaders

April 5, 2017

We have never followed Snoop Dogg, Kim Kardashian, Pewdiepie or heck anyone. Following sounds too much like stalking and that creeps us out! When we want to learn about a certain product, subject we ask people we trust, respect who know what they're talking about. People who buy/use products do the same thing. And those people have gained that expertise by using the product/service, dealing with the company under a broad range of situations. They know the company and the people behind the product/service. That reputation is built one customer at a time not by how many influencer followers they have but their well earned reputation. In other words the influence starts at the top and permeates every aspect of the company's decisions, actions. Sorry Snoop, Kim, Pew you don't impress, influence me much. Life is too short, money too precious to be influenced by anything less. At least that's what we've learned.
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