ACM - Computers in Entertainment


2016 Archive


Speed Mentoring: Publishing

Nov. 5, 2016

Speed Mentoring: PublishingWHEN: Saturday, November 19, 2016, from 9:00am - 12:00pmLOCATION: CBS Radford Studio Lot, 4024 Radford Ave., Studio City, CA 91604Join AWM (Alliance for Women in Media) SoCal for their most popular event - Speed Mentoring! The event will be held on the CBS Radford Lot in Studio City, ...
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SMPTE Paves the Way for Content in the Cloud, VR

Nov. 1, 2016

SMPTE may hold it's technical conference in Hollywood but it's not about the glamour (ok maybe a little) it's all about making better stuff that will entertain you and others. 4K is solid and HDR is getting there thanks to the standards groups that work behind the scenes. All the good tools are in the cloud to keep costs under control more people are working in the cloud and storing content there - especially for backup of the backup and archiving. VR is now on everyone's to-do list but no one is overpromising. No one wants another "3D is the killer" message flying around. The people who are doing it seriously and well are doing it right and it's awesome. Computer, storage and HMD producers are waiting for the list of titles to grow. SMPTE just wants the standards to be fairly firm so the expectations and quality is what viewers expect. Based on the sessions and the stuff we saw all we can say is it's good and gonna be fantastic!
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Fast, Quality, Consistent Performance Set the Pace at IBC

Oct. 26, 2016

AT&T wants to be a content player. They can read the writing on the wall, the world is going video and they don't want to be just another dumb pipe (they need to add value to what they do). If you're a big house like Times Warner you live in the cloud for your production and your distribution. If you're an independent filmmaker you keep your content in the storage device next to your desk and maybe use the cloud for 2nd or 3rd backup and work with the content distributors to monitize your material in their cloud. According to folks at IBC this year is that the challenge for everyone in the industry is to effectively reach the consuming public without overwhelming them. Remember teens millenials and Gen Zers have short attention spans.
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Music and Philanthropy: Seventh Nova with 12-year-old Lead Guitarist and Lead Vocal Cameron Nino

Oct. 21, 2016

In a town where talent seems to ooze off the streets, it is hard to come by talent that is truly remarkable and memorable. The first time I heard about Seventh Nova, I was at a Los Angeles peace activism event in July 2016. The billing identified the lead guitarist ...
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Gen Z is More Prepared, More Savvy than You Think

Oct. 20, 2016

My son and I had that talk the other day. No! Not "that" talk. The one about how to be prepared for living in a digital, always-on world. After he explained everything about the abundance of content that is out there, the way around all of my digital devices/things and how to be cybersafe in a world where you're either going to be hacked or you've been hacked I think I'm confident enough to talk half way intelligently about the IoT and autonomous car as well as find the content that I'm interested in with my smart OTT 4K HDR TV set, tablet and smartphone. Teens today aren't as messed up as millenials would like to think...they're just wired different and that's okay.
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IBC Outlines Challenges in the New M&E World

Oct. 13, 2016

More devices, more screens means more opportunities for content owners to move more entertainment material to consumers. I don't have to tell you that the world of content is going OTT to folks by-passing traditional channels. Cable companies and networks are struggling to adjust to the new (young) creative viewer while still deliver predictable news/information/entertainment to older folks...and trying to make money on all of them for their advertisers and their bosses. It's tough to jump to the next level of media & entertainment when you're uncertain how you're going to turn a profit. But my kids could care less about the delivery folks profit as long as they get their content when they want it, where they want it, how they want it.
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It’s Tough to Be an Indie Filmmaker, but the Outlook is Getting Better

Oct. 5, 2016

Studios and content buyers save their money for the big, sure hits for their shareholders. YouTube and Facebook open up their sites to good, bad, what the **** stuff. It helps people watch more and enjoy it less. Heck even Netflix has opted for quality not quantity in the stuff they offer. Fortunately help is out there from indie filmmakers who think with creative minds and creative hearts to weave stories they feel compelled to tell. It ain't easy but it's fun. Now because there are a gazillion ways people can entertain/inform yourself with OTT indies have opportunities to even make money doing what they love. And they do it so people can watch what they want to watch, when they want to watch it, where they want to watch it on the screen in front of them. It's freakin awesome!
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A+ for 2016 Metropolitan Fashion Week Closing Gala & Fashion Show

Oct. 4, 2016

The 4th Annual Metropolitan Fashion Week’s Closing Gala & Fashion Awards was hosted at Warner Bros. Studios in Burbank, California on Saturday, October 1st, 2016. In the star-studded event, Metropolitan Fashion Week producer and director Eduardo Khawam presented Cirque du Soleil Las Vegas with the 2016 Metropolitan Fashion Excellence Award ...
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Marketing is a Company-Wide Function, Not a Department

Sept. 29, 2016

You might have noticed a few more ads in your Facebook, LinkedIn, Snapchat, Instagram, Pinterest, Twitter feeds, you name it social media locations. Well you're right. The word is that digital advertising has surpassed TV advertising (and you thought that was bad!). While they're getting in your way of talking with friends, family, business associates and folks you just want to chat with the number will only increase because well gee "everyone's doing it." And the programatic delivery is just getting better at stuffing your screen. After awhile it gets to be so many you just don't see them. And when you are thinking about buying something...you ask someone. It's really hard to quantify what ads work even though people continually tell folks you make your decisions based on recommendations. That means product/technology enthusiasts, real users, real reviewers and the thousands of customers who talk about what's really important - how the product works, quality of customer service/support, value. In other words the decision making process is out of marketing's hands and everyone knows it...okay everyone but marketing unless they know how to deal with, work with, support the customer. When they do...hey the job is a snap. Their bosses are happy and so are you. All it takes is listening instead of marketing.
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The Virtual Buzz at IBC Starts to Look Real

Sept. 16, 2016

I'd probably enjoy IBC just as much even if it weren't in Amsterdam but I sure wouldn't want to find out. Or maybe the city just looks better through 360/VR glasses because everyone at the convention centre seemed to have the suctioncup lines on their face. But the discussions at IBC - suppliers, studios, networks, filmmakers, production people - always seemed to touch on how quickly VR had come and how much further it had to go. True VR isn't "brand new" because it's been around since 1929 (Link Simulator) and the first headsets were introduced in the 1960s but now we've got affordable cameras to shoot 360 video and defining VR films. Most of the films are short right now - under 30 minutes - but it won't be long before we have a solid feature film. Still most of the stuff you're streaming to your TV, computer, smartphone screen is still 360 video and there are reasons like high powered computers are needed and bigger, better wired/wireless pipes but that will get solved. In the meantime when some guy/gal says you're watching 360VR...you'll know.
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