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November 2016 Archive


ATCQ Album "We got it from Here...Thank You for Your service"

Nov. 28, 2016

By Annabella DAmico After an eighteen year album hiatus, iconic hip hop group “A Tribe Called Quest” has released their final album entitled “We got it from Here…Thank You 4 Your service”.  2016 has been quite a year dealing with social issues of racism, sexism, police brutality, etc. and this ...
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Today’s Customer Demands a New Breed of Marketing

Nov. 15, 2016

When millenial marketing types entered the business world social media, customer relations were just beginning to mature and they had a firm hand on what it took to reach, persuade/convince the consumer. Then the Gen Zers came along and devices, constant connections weren't somthing to be learned they were things they were born with...it was all second nature to them. They wanted more out of the relationship with products/services beyond simply buying them and leaving the building. And they wanted it on their terms! The old tools, tricks (those from last month/year) no longer work and they expect marketing to use all of that data they're gathering to understand them as individuals not part of a mob. The smart marketer is learning how to deliver their messages in a personal manner not just a personalized group approach. It takes more thinking and work but the results are worth the extra effort.
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Learning, Testing the Boundaries of New Content Production

Nov. 15, 2016

VR film work - educational, documentary, entertainment and even marketing - has grown faster than the pioneers expected and it's only getting better and more exciting. All of the tools are getting better, faster, less expensive faster than industry forecasters predicted. Try even the basic (cheap) tools and you'll understand why once you watch it you want more. The good shooters and producers are delivering for the immersion hungry audience and learning that while it's great it doesn't meet everyone's needs the same way. The VR filmmakers are more than just creative in what they deliver, they're creative in how they get from concept to something you can don an HMD and enjoy. They're doing a lot of work-around activity to satisfy an increasingly sophisticated audience.
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Social Media is the Customers’ Domain, Not Marketing’s

Nov. 15, 2016

Back in the dark ages when social media was in its infancy people set up locations where other people could go to exchange information, ideas, likes/dislikes. Then they discovered they needed to make a living doing their work and people who invested in them wanted to make money. BAM! marketing entered the picture to advertise their stuff. In no time social media places became overwhelmed with ads and other marketing messages to convince folks to buy. Of course listening to the online community wasn't part of the bargain. The unruly online community took up arms and took back their domain asking - no demanding - that companies listen to them, hear them, answer them or else! Customer folks are reasonable as long as the conversation flows both ways. If not...you'll hear about it!
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Post Production – The Drudgery Part of VR Filmmaking

Nov. 15, 2016

Shooting, producing a VR film sounds terribly romantic. Heck filmmaking itself sounds like a whale of a lot of fun rubbing elbows with studio bigwigs, stars, living the fast life...what could be a better way of making a fab living? Ask most filmmakers and they'd probably say just about anything would be more "fun" because it's a lot of work juggling everything to educate, entertain your audience. VR film production is even worse because you're venturing into a totally new area where the viewer suddenly is part of the action and if you think actors are unpredictable viewers are worse. And there's no safety net because it's a new frontier. Hard, exciting but talented people are mastering the new arena for people to enjoy.
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The New Film, Video Experience Begins to Take Hold

Nov. 9, 2016

After a bumpy start VR filmmaking is starting to move forward. The craftspersons have and continue to do a lot of testing and refinement to find out what works, what doesn't and why. Along the way they're getting a lot of help from camera, system and tool producers to deliver consumers can immerse themselves in and enjoy again and again. The costs are already coming down as more and more filmmakers work with the new medium. Momentum is building and it's needed if HMD and solution producers are to sell the volumes we need to deem it a success. The good stuff is really good. The rest...not so much.
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Dynamic Song Performance: The Singer's Bible

Nov. 5, 2016

Dynamic Song Performance: The Singer's Bible Acclaimed performance coach Pepper Jay puts years of experience and know-how into her new book "Dynamic Song Performance: The Singer's Bible"If there is any proof that the music industry is a tough place to thrive, take a look at all of the guides that ...
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Speed Mentoring: Publishing

Nov. 5, 2016

Speed Mentoring: PublishingWHEN: Saturday, November 19, 2016, from 9:00am - 12:00pmLOCATION: CBS Radford Studio Lot, 4024 Radford Ave., Studio City, CA 91604Join AWM (Alliance for Women in Media) SoCal for their most popular event - Speed Mentoring! The event will be held on the CBS Radford Lot in Studio City, ...
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SMPTE Paves the Way for Content in the Cloud, VR

Nov. 1, 2016

SMPTE may hold it's technical conference in Hollywood but it's not about the glamour (ok maybe a little) it's all about making better stuff that will entertain you and others. 4K is solid and HDR is getting there thanks to the standards groups that work behind the scenes. All the good tools are in the cloud to keep costs under control more people are working in the cloud and storing content there - especially for backup of the backup and archiving. VR is now on everyone's to-do list but no one is overpromising. No one wants another "3D is the killer" message flying around. The people who are doing it seriously and well are doing it right and it's awesome. Computer, storage and HMD producers are waiting for the list of titles to grow. SMPTE just wants the standards to be fairly firm so the expectations and quality is what viewers expect. Based on the sessions and the stuff we saw all we can say is it's good and gonna be fantastic!
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