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July 2016 Archive


TRENDnet AC2600 StreamBoostT MU-MIMO WiFi Router

July 30, 2016

TRENDnet AC2600 StreamBoostT MU-MIMO WiFi Router

  Produce Review: TRENDnet AC2600 StreamBoostT MU-MIMO WiFi Router July 30, 2016 In April 2016, TRENDnet sent me their new AC2600 StreamBoostT MU-MIMO WiFi Router (model TEW-827DRU) to try. I have been using it since, and I am impressed with its connection reliability, WiFi speed, and ease of installation. It ...
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Maybe You Should Make Hackers Earn Their Money

July 25, 2016

I have no idea why security people and journalists are so up in arms about cybersecurity. They keep saying how it's costing companies and individuals millions and millions of dollars - plus the embarassment of the stuff they release into the wild - and...no one listens! People still use the same tired passwords, they leave devices unprotected, they work around the barriers IT people set up because "jeezz that's a lot of jumping through hoops. Can't we make it a little harder for them to rip us off? I'm sorry did I make you miss a Pokemon...so very sorry!
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Your Presentation Is About Informing, Persuading, Not Selling

July 25, 2016

It's the second half of the year and you're getting ready for the huge volume of conferences, conventions, shows where senior manaaemment and technical folks are carefully worked into the event programs. Marketing knows they've worked like crazy to do their job so they're done. Wrong...you know the audience, you know the event agenda, you know what's going on. Forget the sales presentation please. That's for after the event when you've got folks cornered. They came to learn something ... surprise them and deliver.
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Marketing is Focused on the Masses Instead of Individuals

July 20, 2016

The industry once again has learned a new word and companies are rushing to be in on the action. It's called influentials and it means you pay someone to chat about, carry around, show off your product. Sure Warner Bros got in a little trouble when Pewdeepie played and told his millions of followers what a great game they had but that was just an oversight and "everyone really knew." But I just don't find some social media star as believable as the man, woman or kid who buys your product, uses it and tells friends, neighbors and people he/she chats with on social media. You know advocates - people who really like the product/service. The advocate may not have a million followers but there's a lot more street cred in what he/she says and more people will take their recommendations to the store and probably tell others.
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Success Requires Team Leaders, Not Legends in Their Own Minds

July 20, 2016

The industry once again has learned a new word and companies are rushing to be in on the action. It's called influentials and it means you pay someone to chat about, carry around, show off your product. Sure Warner Bros got in a little trouble when Pewdeepie played and told his millions of followers what a great game they had but that was just an oversight and "everyone really knew." But I just don't find some social media star as believable as the man, woman or kid who buys your product, uses it and tells friends, neighbors and people he/she chats with on social media. You know advocates - people who really like the product/service. The advocate may not have a million followers but there's a lot more street cred in what he/she says and more people will take their recommendations to the store and probably tell others.
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Video Viewing Will Transition from Quantity to Quality

July 9, 2016

Video distribution has evolved over the years from a couple of channels to millions of channels. It is almost as though we are rapidly transitioning into a video-only world. With billions of cameraphone users stepping forward to ensure we don't miss a moment of the world around us (especially their awesome lives) the people who make their money distributing the stuff are grabbing as much as they can, as quickly as they can just to fill their "inventory." But when the newness wears off people will again become selective as to how they spend their time and want/view content that real filmmakers know how to capture/develop/deliver - great audio, outstanding video. Folks tastes will improve. They have to!
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VCs Only Invest in Winners, a Dozen at a Time

July 9, 2016

Like my daughter I think unicorns are cute. And I think clydsdales are magestic. One looks cute, the other does the work. It's a lot like our industry today. Mystical ideas get all the funding and coverage but the hard working one that creates, sells, supports and services something gets judged by how much it investss in future products, how much profit it makes, how much money it returns to investors. The unicorn needs more money it asks for it and BAM! The clydsdale wants more money and it has to justify the loan. At some point the unicorns have to pull their own load or become a memory my daughter (and others) faintly recall in their distant past. I'll put my money on the clydsdale.
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Ad Blockers Jeopardize Free Content on the Internet

July 4, 2016

I know you expect everything on the iNet and Web to be free but free costs. Someone has to get paid to create the content - audio, video or written. That means either you subscribe to a serevice, buy it outright or someone underwrites the cost. Yes I admit some - okay quite a bit - of the ads are overly intrusive, boring or simply don't apply but if the publisher/service doesn't deliver them right abandon them...they'll get the message. Of course you can also blame click bots, ad brokers and false landing pages that are great at skimming a good portion of the ad investment. There's plenty of blame to go around but don't punish the people who are giving you your content or it will dry up and you'll be left with cat videos.
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Getting the Message Out … Everything Changes But Clarity, Continuity

July 4, 2016

Despite all of the ways people can get their messages out today the journalist/reporter/writer is still the person we trust for that information first. Most of the time the ideas for that news comes from sources - PR people. That means PR people have a responsibility not just to management but also editors, reporters, reviewers, analysts to deliver information they need to keep the buying public informed. When you expect good stories, articles, news coverage about your company, your management, products, services give the media folks what they need and let them do their job. Or grouse when they pass you by. The choice is yours.
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