ACM - Computers in Entertainment

Sign In  •  Sign Up »

May 2016 Archive

Social Media Marketing is Customer-Driven, Not Product-Driven

May 26, 2016

Marketers flaunt their social media numbers as validation that their budgets are producing results while the "friends" are there just in case you're going to offer a discount, coupon or freebie. Folks on the Internet just want information on a product or service when they're in the market for it...not before, not after. A fire hose of messages doesn't improve your odds and make it awful easy to click away. Remember whose social media it really is...mine!
Read »

New Technology Isn’t Always Better, Just More

May 19, 2016

Sometimes to understand how far technology has taken us, where we're going you have to stop and remember what you had. Tomorrow's wishlist of technology is mind-boggling and folks are doing their damndest to convince you you'll be left in the dust if you don't! But sometimes it's fun and interesting to think about what you had and you might even realize it wasn't all bad! Yesterday got you to today and tomorrow is...well tomorrow.
Read »

Equestrian Video Highlights Abilities That Count

May 17, 2016

It's easy to look at a youngster with a disability and feel sympathy but Colin Brown looked and saw something else...hope and happiness. The Aussie filmmaker wanted to show others in his country and around the world that the youngsters who took part in the McIntyre Centre equestrian program could use their abilities to be as normal as anyone. They bonded with the horses and enjoyed themselves during their time in the saddle like anyone else. Brown's film has helped spread the word on how people - even youngsters - can rise above obstacles and enjoy life. The film has helped attract volunteers and much needed funds to continue and expand the program.
Read »

Google It (Book and Soundtrack)

May 15, 2016

Google It (Book and Soundtrack)

Disclaimer: The author/editor of Google It is Newton Lee, editor-in-chief of ACM Computers in Entertainment Google It is the 3rd book in the Total Information Awareness trilogy. Google It (Soundtrack) is a companion music album that features all the songs mentioned in the book. Excerpts Getting to Google's First Page ...
Read »

The Best Protection We Can Give People is Respect

May 10, 2016

There are 7.6B (oops 7.6 + 2) people on the planet and 3.5B-plus are on the internet.    In this online mass of humanity there’s a good chance that someone doesn’t like you much, is jealous of you, finds something about you ticks ‘em off and some have a freakin’ ...
Read »