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2015 Archive


Consumers Need Time/Help to Jump to Tomorrow

Dec. 30, 2015

Companies across the industry push out new products, new services as qucikly as possible wrapped in beautifully crafted marketing messages of how great it is, how superior it is to anything else out there. Then they sit back and wonder why consumers don't instantly see the features/benefits and buy it, rent it in unbeivable numbers to deliver record profits. The only problem is the consumer doesn't get it, doesn't understand what's in it for them. His or her needs and satisfaction should be the key area of interest, concern for companies...not an uncomfortable afterthought. Everyone is trying to change the customer...maybe we don't want to be changed! Today's consumer expects more from you and if you don't deliver he/she will go elsewhere...regardless of the price.
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Holidays Are Great for Giving, Just Don’t Give Too Much

Dec. 28, 2015

Thanksgiving (in the U.S.), Black Friday, Cyber Monday, Green Saturday, whatever we had a ton of great shopping days this year and now we're ready for Boxing Day and post Christmas clean-up special, specials. Some things are too good to pass up and when they're that good...fergedaboutit! The cons, shifty folks, neer-do-wells, nasties were out in force (and still are) It's amazing how many fraudsters came to my inbox. When even hackers for hackers can get hacked all we can say is be on your guard with every click or someone, somewhere, sometime will step up and say, "Thanks!"
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2016 –A year of Technology Cloud Bursts, El Nino-Like Changes

Dec. 19, 2015

Every time you turn around someone tells you this is the technology, the product that will make a seismic shift in the way companies and individuals interact with each other. And when the end of year rolls around you find it's something totally different. There are a ton of tools that will be refined in 2016 but they will all connect in the cloud and the ability to do more, have more will rest in how well organizations and people come to grips with privacy, security, willingness to share. It just keeps getting more interesting, more challenging, more fun!
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Always Capturing Personal Info, Wearables Are Giant Siphons

Dec. 10, 2015

If you haven't already got a couple of good wearables how do you know how healthy you are, know when folks are texting you while your smartphone is in your pocket, know when things change around you? Ok they are on your Christmas list and you can't wait to open them up and start showing them off. And right behind them the industry has a scad more ready to make your eyes water with excitement. Sure you know the apps are tracking and uploading everything you do but it's important to keep track of everything and yes they have a few "flaws" but you know someone is taking care of them so it's all good. Except when it isn't!
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Internships

Dec. 10, 2015

In today’s highly competitive job market, internships provide on-the-job training for college or university students, high school students, or post-graduate adults. Internships also allow companies to have a chance to evaluate the interns’ job performance before deciding on hiring them as permanent employees. Many universities now require their students to complete their internships in order to graduate with their Bachelor’s or Master’s degrees.
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Marketing is Marketing, Tradeshows are … Something Else

Dec. 4, 2015

They're probably the biggest chunk of your marketing budget but trade shows get little attention beyond does the booth look good and do we have enough give-aways. Oh and for show newbies...where are the free parties. Little attention is given to determining if the event appeals to the right audience. More importantly how do you get just the right people to your booth. Most important how do you measure (quantify) success from the event. Finance already wonders why you spent so much for the event. Life's a lot easier if you can show them (and your boss) how you met marketing's objectives and your ROI.
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The Best Marketing Directions Are from the Outside In

Dec. 2, 2015

If you're like most of us in the industry you're putting the finishing touch on your marketing plan and strategy. You're busy over the holiday period developing insanely great ads concepts on fantastic products. Problem is all of most of those ads will fall on deaf ears and blind eyes. They're all about the product and its features rather than being about what the consumer wants/needs. People are attracted to a product because of how it will meet their needs rather than how amazing it is compared to anything out there. You would think that with all the Big Data out there that is collected companies would have a better picture of who their customer is, what he/she does and wants to do. Of course marketing doesn't have to listen. The customer does have options.
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Completely Autonomous Cars Years Away

Nov. 26, 2015

Every automotive and tech company is investing hundreds of millions in the autonomous car rushing as fast as they can to be the first to deliver the finished product. There are some features we find attractive, others bothersome and a few WTF! The one thing we don't see is a lot of elegant design in the proposed solution. That's a minor issue. The problem is the thousands of players aren't working on the same problem, the total problem just their problem. Our transportation - not just auto - infrastructure is in complete disrepair so even if you buy an autonomous car you may have no where to go. But don't worry that's someone else's problem. Let "them" get their act together like the rest of us have.
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Real People – Not Real Publicity – Produce Buzz, Sales

Nov. 24, 2015

Social media is the most popular publicity tool right behind the news release and email. Publicists like to show how well they're being followed, liked, believed. Somehow they miss the point that it's less about them and more about the customer and his/her relationship with the company, the brand, the product. Increasingly social media is the place where people turn first when they have questions, problems or issues. And they expect a response, not more publicity. As hard as it is, it's more important to listen, provide the information/assistance people want and then let them tell others about the great products, support and service they get from the company. You know..people telling people, people helping people.
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Two Factions Are Making M&E Better, More Available

Nov. 13, 2015

The expensive budget-busting films that folks stole from Sony are only a small part of today's video entertainment. More than 200 hours of quality (and garbage) video every minute is uploaded to sites around the web. Indie filmmakers in record numbers (low-cost equipment, easy-to-use tools, fantastic storage bargains) are putting out really great movies you'll see at film festivals around the world and streaming OTT to your smart 4K UHD TV set you'll be glad Santa brought for you.
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