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Technology Drives Every Segment of the M&E Industry at NAB

May 24, 2017

There was something for everyone at NAB the way things are moving so rapidly. So we'll break down our discussion over several weeks...it's easier that way. TV is still where most people watch their content they just do it in a bunch of different ways. And thanks to all the online services that are cropping up there is new stuff to watch. That's good news for filmmakers as long as they can establish the right relationships. Yes that's the tough part but not half as tough as being a cable company and watching your "this show at this time" numbers shrink. Fortunately they also own the last 100, last 10 feet to the house so they have to shift their business model. Things are changing so fast you really don't want to go to sleep tonight because when you wake up....BAM!!!
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Drones Raise Filmmaking Opportunities

May 24, 2017

I always believe that less government is better but the recent ruling that you don't have to register certain "classes" of drones just doesn't feel right. The idea of anyone, everyone throwing a drone in the air without some ground rules on what they can do, can't do and what type of training they need is a little cause for concern. Somehow it just feels like the new freedom will come back and hurt people who use them to take exciting shots and make a living doing creative work. I could be wrong but still believe that kids who get theirs (ok dad got it for him) should get training in the rules of the road and regulations/requirements. Or dad could crash it or "lose control" of it before the kid gets his/her hands on it.
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Woodbury University 2017 Fashion Show "Timeless”

May 11, 2017

Woodbury University presented the 53rd annual fashion show “Timeless” on Sunday, April 30, 2017 at The Reef in downtown Los Angeles. Celebrating 85 years of Woodbury fashion, the show started with a video presentation by President Dr. David Steele-Figueredo, Trustee Judith Tamkin, Dean Sue Vessella, and Fashion Design Chair Anna ...
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Protecting Great Video Is Like Practicing Tough Love

May 10, 2017

I like free stuff as much as anyone and that's certainly true of video content. I even like the idea that someone is willing to underwrite my watching the content - advertisers - as long as they don't run their ad before I even get into it. Part of the reason is that I know most of the people who prepare that content for consumption are independent creatives not the "big company" - Netflix, Amazon, Sony, ABC, BBC, you name it. I'm glad TDO was told to go pound sand when he asked for a "little" ransom to give back Orange is the New Black. Hopefully others will say no to the hackers/cybercriminals so they know stealing may be fun but it's no way to make a living. It's probably pretty easy to hack in because there are so many people working on the stuff and not everyone is as careful, concerned as you are. What? You aren't? Maybe it's time to protect your content before TDO and others try to put you out of business. Content is valuable - even stupid dude tricks - so protect the content and enjoy the stuff even if you have to pay by watching really bad ads!
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4K, HDR Were Fast, Beautiful and Took Up a Lot of Space at NAB

May 3, 2017

There was a ton to see at this year's NAB and over the next few weeks we'll do a deep dive into most of it but we thought first we'd take a look at what most filmmakers are doing today - 4K and trending toward HDR. It was 4K that is now being used by almost every filmmaker to do feature length films, documentaries, episodic series and marketing content for use to describe new prroducts, their applications and provide service/support. And the great thing for filmmakers is that the marketplace has opened up beautifully for them with financial opportunities - follow the money - with Netflix, Amazon, Hulu, iTunes, Vimeo and yes the kids favorites YouTube and Facebook. Every content delivery channel - we'll cover the trend/opportunities soon - around the globe is looking for good and insanely great content to offer to their viewers regardless of the screen they're using to educate, inform, entertain themselves!
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Intelligence Assistants Are Augmented, Not Artificial

April 26, 2017

Yes I use AI and until recently didn't have a worry in the world that it was going to turn on me and become Hal in 2001: A Space Odyssey or Terminator or any of the computers that turn against people. Ok I got a little concerned after reading a recent MIT article - https://www.technologyreview.com/s/604087/the-dark-secret-at-the-heart-of-ai/ or http://tinyurl.com/k2j8y9k. Turns out even folks who develop the stuff don't have a clue as to what it does or how it does it. As long as it augments humans' intelligence it's all good - maybe. It all depends on who actually develops the stuff and if they really think about what they want it to do for ordinary people instead of themselves. AI can be used for good or evil. Stuff will happen when folks focus on being first rather than being right. Rush and S**** it up and it might just say, "I'm sorry, Dave. I'm afraid I can't do that. " Gawd...that's gonna hurt!
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Workflow on the Edge...Behind the Scenes Production of Invisible the Episodic VR Series

April 19, 2017

The most common question we get when we point people to Doug Liman's VR series Invisible is how did they shoot and produce it. VR is finally becoming real and real attractive to indie filmmakers and viewers and people want to know. Well, we didn't know so we talked to the person who did all the work - Lewis Smithingham, 30 ninjas. Production and post of any film is the unglamorous part of the content industry but it is also what makes good video good video. Despite his hectic schedule Lewis took the time to discuss and explain the ins and outs of great VR shooting and production to give the viewer an experience that he/she won't soon forget. Like most filmmakers he's was willing to share to what he has learned to help VR films become standard fare for an eager audience.
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Service Providers, Advertisers Have to Pay Closer Attention

April 19, 2017

The content industry is all aflutter as they head for Vegas and NAB because things are changing and content delivery, ad production, ad buying people aren't really sure if change is a good thing. Indie filmmakers are seeing new distribution opportunities (ways to get their stuff seen) and content consumers are finding new ways to make their voices heard. As someone recently said, FANG (Facebook, Amazon, Netflix, Google) has mucked up a perfectly good business model and allowed the viewer determine what he/she wants to watch when and where folks want to watch it...and what they don't want to watch! The challenge will be to see how the infrastructure industry handles 7 billion folks picking their own stuff. Maybe the abnormal heart rhythm will become the new normal.
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Making Streaming Content Enjoyable for Everyone

April 12, 2017

Yes Google is getting back to the point where they can make a ton of money selling ad space on YouTube (along with your online activity data) but they have ambitions like everyone else. It's their own streaming video/movie/content channel. Ok it's not Netflix, Amazon Prime, Sky or Rogers but it's only $35 a month (whooppee!). My issue is that there is too much really insanely great indie filmmaker work out there to bother with the YouTube stuff. At NAB everyone will be hustling their solutions and hoping to gawd everyone doesn't get on the iNet or airwaves at the same time. Fortunately industry executives will get right on that little problem next month and by the time we're all needing a video fix it will be there...they hope.
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Good Influencer Reviews Begin with Great Leaders

April 5, 2017

We have never followed Snoop Dogg, Kim Kardashian, Pewdiepie or heck anyone. Following sounds too much like stalking and that creeps us out! When we want to learn about a certain product, subject we ask people we trust, respect who know what they're talking about. People who buy/use products do the same thing. And those people have gained that expertise by using the product/service, dealing with the company under a broad range of situations. They know the company and the people behind the product/service. That reputation is built one customer at a time not by how many influencer followers they have but their well earned reputation. In other words the influence starts at the top and permeates every aspect of the company's decisions, actions. Sorry Snoop, Kim, Pew you don't impress, influence me much. Life is too short, money too precious to be influenced by anything less. At least that's what we've learned.
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