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Filmmakers Like to Know Where Their Content Sleeps at Night

Aug. 9, 2018

Cloud folks love to tell you how much content they're storing for organizations and yes there is some shrinkage (that's theft to ordinary people) but it's okay. Sorry but it isn't okay if the stuff is stolen (what else would you call it?) before the indie filmmaker/production folks get paid for their creative work. So how do shooters solve the problem? They keep it at home - and back it up a couple of times - until FAANG, BAT, Disneyflix or other streaming channel has paid the creative team for their work. Until then it'll sit in storage on our bed stand, in the office and with friends where it will be safe. No need to tempt disaster if you don't have to!
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Great Video Content Needs to be Easy to Find, Easy to View

Aug. 1, 2018

OTT is probably going to be a good thing in the long term, rather like Darwin's survival of the fittest. The only problem is there is no such thing as natural selection when it comes to which streaming services you want. No one wants/likes everything they offer even if it's from Netflix, sorry Reed. No we like some of Amazon Prime, some of Hulu, some of Discovery, some of well you get the picture. Probably why we also have Roku...get to "leaf through" the free stuff sandwiched in between ads as well as some of our premium content. Stuff is great when we know it's there except there are only so many hours in a day even if Hastings does make it too easy for us to binge.
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Social Media Video is Vying for Streaming Viewing Time

July 25, 2018

Social media video is big business, at least it is for Google, Facebook, Instagram, Twitter, Reddit and the companies that were born on the iNet because wherever you find a few thousand or tens-of-thousands of viewers gather you'll find ads. That spells profits for them. The more viewers/followers, the more dollars they rake in. Along the way the social creators make money.They aren't my "gotta watch" OTT channels but when they start adding more real news we might tune in a little more often. But it is a great place for movies, TV series to reach new viewers. It can also be a great place for indie filmmakers to promote their work and themselves. In other words about the time you start complaining something good comes along and it expands the richness and value of online video. It's here to stay, it will grow and it will get better.
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The Best Organizational Team Has Complete Diversity

July 18, 2018

Most businesses are doing their darndest to hire more of the best qualified "right" people to balance their organizational diversity because studies consistently show that it can make a stronger, more competitive company and achieving equitable diversity is difficult. It gets even tougher when proven experience is going out the back door while new untested, unproven talent is coming in the front door. Yesterday's millenials are today's boomers and tomorrow they'll be viewed as way over the hill. With people living longer and fewer entering the workflorce management needs to bring together a team that is focused on company success regardless of sex, sexual orientation, abilities and age. Done right we'll bet they will all learn something and achieve even more.
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To Enjoy Great Content, It’s All About Delivery

July 11, 2018

Netflix is so successful they've got a big target on their back. Might bother some but they're just growing as quickly as possible producing/buying new content they already know their subscribers will want and will want to talk about. That talking about (WOM) keeps increasing their subscription numbers around the globe. The cable guy believes the phone folks who swear people no longer visit their family room to watch big screens so they add wireless digital services but normal folks only pay a little attention as long as they have new content available to them. Some is short, some is long and as long as the video stream is smooth and the story is good viewers are happy. The mobile screen works just fine as the service throttling and growing data bill doesn't bother you it's all good. At least until you can get home to exchange information with your smart TV.
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The Growing World of Great Content … Now Just Find It

July 5, 2018

Theatres enjoyed financial growth for the first time in years. Providers are buying studios, studios are buying providers. Indie filmmakers/production people are suddenly getting calls from people they haven't heard from in years. Social media folks are strengthening their relationships with content producers. New productions, videos are coming from every creator with the hopes of capturing the interest of people young and old to watch until it becomes a habit. The opportunities seem almost endless as long as the content can find an audience. All people want is reliable delivery to their whatever screen and a constant stream of new stuff. How can folks possibly say there's nothing new to watch?
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IBC PR Isn’t a Hunting Expedition

June 29, 2018

With IBC only a few months away it's the beginning of hunting season. Writers, photographers and news film crews will be hunting for informative sessions, interesting industry leaders, real news about the products/services that will be most widely used next year and yes catching up with old friends. Publicists will be seeing how many media badge wearers can bag. It doesn't matter if it's old news, new news or no news. Doesn't take much to do it right just common sense and commitment. Your boss and folks with media badges at IBC will really appreciate it!
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The Immersive Experience Begins to Emerge … Slowly

June 27, 2018

Some people think we like 360/VR just because it devours so much storage capacity. Ok that's a good reason but still the good VR stuff is really really good. Not just scare your pants off good but good to experience, enjoy, be immersively entertained, informed. Despite what Musk says we may never experience travel to the outer reaches of space or the depth of the Mariana Trench or climb Mt. Everest but 360/VR can let us experience, really experience these ventures and more. We know because some friends took us there and back. VR is good and it's getting better all of the time.
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Attracting, Holding, Maximizing IBC Traffic

June 25, 2018

It won't be long and the leading people in the global M&E industry will be gathering in Amsterdam. With the seismic shift that is taking place everyone will be intent on how they can make the right decisions to not just survive but prosper. It's especially true of the exhibitors who want to stay ahead of the pack, stay in the race. They can only do that by leveraging every opportunity possible. Commit, plan, execute, follow-thru... If you don't there may not be a next year.
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Film, TV Producers, Directors Want Benefits; Not Specs

June 20, 2018

Sometimes we get so wrapped up in our techie talk we forget the ROW (rest of the world) doesn't know what we're saying and honestly...don't give a rat's behind! You know real people like Aaron Semmel an EP and his film project producers/directors. They may have heard the specs we're so impressed with but all they care about is...what's it do for me/us? Film people - and film viewers - may tolerate the jargon we're so impressed with but maybe, just maybe, if we did a better job of thinking in terms of what they want/need we could sell more stuff. What a revolutionary idea we need to practice...more. It's just a thought...
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