ACM - Computers in Entertainment

Sign In  •  Sign Up »


We’ll Spend Time in the Clouds, Even with the Storms

July 19, 2017

While Lloyds of London says a really good cyber attack could cost the global economy $53B and daily smaller breakins will rack up $1M here, $1M there it doesn't slow the migration to the major (and minor) cloud service providers around the globe. What's worse even though people know the danger and things they need to do to protect their company and themselves - like keep your software updated and use robust passwords and virus/malware protection solutions - doesn't happen. Updates are a pain and complex passwords are too tough to remember so what the heck use the same one for everything. It won't bother you until you can't get your entertainment stuff then hear the screams and profanity. Good content needs to be protected to be enjoyed so "doing the right thing and benefitting" is up to you.
Read »

Content Designed for Small-Screen Viewing

July 18, 2017

Mobile content and streaming service providers have come up with the recommendation that less is more when it comes to ads that appear mysteriously on your device while agencies and more than a few marketers say shorter ads are ineffective. They feel their message is too important, too complex to be crunched down into a few seconds of screen time. Maybe they are that important, that good but it has also enabled more people - especially younger folks with shorter attention spans - to install ad blockers. One filmmaker in Chicago decided the mobile screen needed more than a scrunched TV ad and works!
Read »

Civil War Action...VR Goes to War - A Letter from the Trench

July 15, 2017

War is nothing new - including the new film Dunkirk. VR film production is nothing new either. But early this year Cream VR produced a VR segment for Discovery Channel that brings war up close and personal.
Read »

Your Future is in Gen Zers’ Hands

July 12, 2017

Ensuring your marketing messages resonate with customers and potential customers isn't just nice for marketing management it's important if you want to keep your job. And in line with that millenials are important. But often we're so preoccupied with them we tend to overlook the fact that a good percentage of them will soon become tomorrow's boomers in a few years and looking to (hoping to) retire so the company has to start all over again reaching the "new millenials." By the time you turn your attention to the up-and-comers it may be too late. Someone may have already convinced them that their product/service is better than happens. In addition, if you want to know what product trends will really take off take a close look at the people who don't consider them "new" because they were here when they were born so they're just part of their normal life. Teens and tweens give you a clear hint as to what works and what doesn't. All you have to do is pay attention
Read »

You’re in this for the Long Haul, Choose Solution(s) with Care

July 6, 2017

Okay I admit it, I'm not a huge fan of the Cloud...not like Amazon, MS, Google, Facebook, IBM and the other service providers, heck even Adobe. It has its place and face it you can't do stuff without being in the cloud some of the time. The way filmmakers work today with specialists around the globe you're always sending parts somewhere. Business couldn't run without pretty fast, pretty reliable cloud communications. And yes this came to you via the cloud. Heck after you've completed your project and made a local backup, across town backup, outta state backup (you do that right?) then there's nothing like one more copy up there...just in case. But as Yoda said, "Choose wisely you must, young Padawan."
Read »

AI Will Deliver Positive and Negative Results to the M&E Ecosystem

June 28, 2017

The M&E industry is in a mell of a hess trying to reach, entertain and retain viewers young and old. The folks with the most technology and who know how to use it seem to have a decided edge. But then people - especially the younger crowd - are involved and they are predictably unpredictable. We're in the midst of defining TV (screen size, location, usage), how we're going to develop and deliver all the content and best of all who will pay for it all. Yesterday is a distant memory and tomorrow isn't too clear either. As a friend says "we live in interesting times." Well at least it will be entertaining.
Read »

Enhanced Creative Tools Being Released into the Wild

June 21, 2017

More powerful graphic processor units and a series of new development tools combined with the creativity of filmmakers have set the stage for a spurt of new immersive films to emerge. As VR camera prices continue to drop (and improve) VR production is getting better as filmmakers experiment as to what works and what doesn't. Directors like Doug Liman have done a lot to put the viewer in the center of and in control of the story. It's surprising what a new generation of hardware and refined software can do in the hands of today's creative talents who are determined to make visual storytelling more compelling.
Read »

Diversity in M&E Should Be the Norm, Not the Exception

June 14, 2017

She took on a Mummy, Top Gun ace, slew of pirates, slimey alien, galaxy guardians, beach hulks, a king with a sword and more. Still Wonder Woman director Patty Jackson showed the industry that when it comes to stuff people want to see - great video content - they're gender blind. Now all the knuckle-draggers have to do is realize that the best man for the job say 50 percent of the time might be a woman. Of course we need to address things like color bias, equal pay also but jeezz one step at a time. Wonder Woman is on the way to deliver $300M in the US and 4X that worldwide, her film's success might show the industry (and others) we have too many other challenges to simply ignore or dismiss half of the population.
Read »

The Right Content on the Right Device at the Right Time

June 7, 2017

Every corner of the entertainment ecosystem is changing and it could benefit everyone. Better, less expensive equipment. New channels of distribution for filmmakers and ravenous content consumers. A breath of fresh air as to how people view the material whenever, wherever, however they want. Shredding the concept that someone else should tell you what to watch, where to watch it, when to watch it. Exceptional ways of thinking about how we monitize the content that enables content idea, shooting, production people to do what they love and find an eager audience. Why did we qualify this with "could?" Because people who feel it's cool to purloin content don't hurt companies they hurt people - creatives, intermediaries, viewers. Just saying no thanks is a start to making our M&E entertaining.
Read »

TV Is Evolving to Meet the Needs of Content Producers, Viewers

May 31, 2017

I've never tried binge viewing. If I miss a segment of a show I don't break into a cold sweat. When a series disappears from our home OTT viewing schedule I shrug my shoulders and move on to something else. When the commercials come on I watch (and memorize) 'em. I know, it's a little wierd. My daughter on the other hand can't get enough video. She'll watch something on the TV while catching up with her favorite online video(s) and check out the important stuff on her iPhone. And neither of us even scratch the surface of what's available to watch. No one can because there are only 24 hours in a day. Content production and consumption is changing so quickly and niche viewing is becoming more important than mass audience no matter which screen people use.
Read »