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Film, TV Producers, Directors Want Benefits; Not Specs

June 20, 2018

Sometimes we get so wrapped up in our techie talk we forget the ROW (rest of the world) doesn't know what we're saying and honestly...don't give a rat's behind! You know real people like Aaron Semmel an EP and his film project producers/directors. They may have heard the specs we're so impressed with but all they care about is...what's it do for me/us? Film people - and film viewers - may tolerate the jargon we're so impressed with but maybe, just maybe, if we did a better job of thinking in terms of what they want/need we could sell more stuff. What a revolutionary idea we need to practice...more. It's just a thought...
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Streaming Services Have a New Sales Feature … Personalization

June 15, 2018

Now that GDPR is "in place" and no one trusts their greatest secrets with social media, people are almost to the point where they won't share really personal personal information with anyone there's only one thing to do...watch a movie or TV show on your screen. Good thing you don't have to share that stuff with Netflix, Amazon and the world of streaming services...BAM! they just deliver the content we want to watch. We don't have to tell them anything, they're well almost psychic. Okay not really but they do something the old fashioned services - cable/phone guys - never provided...entertainment, information, news with a smile. Content (and ads) people really want to watch not what models say they should watch. Don't feel sorry for them. You still need their pipes.
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The Best Teams Communicate, Are Focused, Are Diverse

June 15, 2018

If company big wigs can't insist on equality because it's the thing to do maybe shareholders should be selfish. The World Bank just reported equal pay, equal hours and equal participation in the workforce could improve the global economy by $23,620 a person ($160 T). And we'd have added benefits like lower malnutrition and child mortality rates. While we're at it, knock off the excuses for not having more female executives and board members. Treating everyone equal - personally and professionally - might help get things done more quickly...and better. It's worth a shot!
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Social Media Isn’t Social, It’s All About You

June 15, 2018

Thanks to the EU's GDPR we've heard from every site we might have visited in the past 10 years and every emailer around the globe. All reassuring us they suddenly take our privacy very seriously...don't worry. It's all the impersonal, unsocial side of social media. Social media is all about folks bragging to other folks and other folks wanting to sell you an idea, a product, a service. That's not a bad thing if it were really people doing it instead of a bunch of bots sending the stuff to other bots so that all of the bots are happy. In the meantime we'll keep loading up our social media pages with news about all the great things we do. And the people who are protecting our privacy can turn on their AI systems to tell us how awesome we really are...life will be good again.
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Consumers Like the Value of the Right OTT Entertainment

June 15, 2018

The content delivery folks have finally figured out the obvious. People don't want a big bundle of entertainment options. In fact they don't want options at all! Nope all you want is one option...your content. That could be tough but the more different your tastes from your neighbors, the more they're similar - musicals, comedy, drama, horror, documentary, immersive. The providers who are ahead of the game even know what you want before you do which is why you keep coming back again and again without thinking much about it. And the people in the know are ordering up more content from really good indie filmmakers in record volumes. Even social media is finding that they have to raise their standards if they're going to get you to watch the stuff they offer up. People may not be able to describe great content but they know it when they see it and increasingly there's more really good stuff to see.
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Content Creation is Best Kept Where You Can Keep an Eye on It

June 15, 2018

It's a poorly kept secret that great films, TV shows, long/short content aren't created/produced by big companies that can somehow live with the fact that some people like to steal rather than pay for their entertainment. Instead it's a freelance business with talented people investing time, money and sweat to produce the visual stories people enjoy. You could entrust your best work for someone else to store, save and protect for you or you can keep it close to you until someone decides they want to rent it to people. In the cloud your stuff is just data where people like to nose around. At your home it's your stuff and probably a little safer from nosey/nasty people.
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Autonomous Vehicles Require Industry Cooperation, Not Laws

June 15, 2018

Sometime in the distant future the auto will automatically pick you up and take you where you want to go but there will probably be a lot of fender benders until it does the job as promised. We certainly can't entrust guiding it's progress to any one country's legislative body and individual suppliers and transportation manufacturers can't follow their own road. Unless the industry comes together and agrees on the best road to take things will get worse before they get better. Transportation is global, not local. The industry, not local, state, country lawmakers need to clarify the road ahead so cars can talk to other cars and the streets they move on. The issues - and opportunities - are too big to be left to blind luck or aging bureaucrats.
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Body language and emotions: the theory of Freud, Darwin and Ekman

June 13, 2018

By Dr. Emiliano Forino Procacci The language is that particular form of expression that allows human beings to establish an interactive relationship with others through the use of a complex code. Communication has always made the life of humanity and the construction of various civilizations possible; it is through language ...
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Making the Movie Industry More Interesting, More Fun

June 10, 2018

Hollywood lived for their award galas. You know the red carpet, beautiful people, breathtaking dresses, dashing dudes. The awards almost guaranteed good ticket sales. But with more companies focusing on the bottomline and the thousands of new streaming opportunities out there, there's more interest in getting recognition where it counts...in the bank. Sure indie filmmakers still attend the myriad of film festivals hoping for a prize but a check from someone who wants the content for their library is a little more important. Subscribers have an unquenchable thirst for new, original content. Even in the visual content industry it's all about supply and demand. And demand is great!
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NAB Sets Stage for Dynamic Shift in Content Production, Delivery

June 10, 2018

While creatives got their taste of new gear and technology at NAB the people who get the content from the can to the consumer were busy trying to figure out exactly what people wanted in the way of news/entertainment, how to get it to them and most important...how to make a buck. Pay/appointment TV connections continued to slide as any time, any where, any screen opportunities continued to grow. We're at the point we aren't worrying about AI and autonomous things taking jobs away from folks because it seems all they want to do is watch...something/anything. Serving up the content people want is still a little fun but at the same time it's a business...a very serious business!
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