Keith Baker is Open Innovation Manager at Philips Applied Technologies. At Philips Research he was very active in design for testability tools and the method of testing low power ICs called IDDQ. Since 1999 he has focused on multimedia applications and holds 15 patents in this area. He has led a number of Eureka project related to DVB/DVB technology, including early integrations of MPEG4-AVC in STB technologies. Since 2003, in the context of various Eureka projects, he has explored the value of P2P networks for long-tail content distribution. He has been fascinated by the interaction between the Systematizing groups in the population, and how in the last 200 years they have used science fiction through the media to focus the technical efforts of society. In the video presentation, you will hear his views "science fiction, neuroscience, and new media."
The film Minority Report (2002) by Steven Spielberg shows the implications of neuroscience as its central theme and demonstrates the innovative use of modern media in a number of original situations. A number of ideas from the film have inspired some researchers and business executives into exploring the interaction between the human mind and new technology.
Some ideas from the film have been rendered as prototypes, and these have shown the limitations of the concepts as new media. Our emerging knowledge of neuroscience can be used to explain why these ideas from the film don't work in the situations as shown. One situation that was taken to deployment but failed was in-store entertainment, which was carefully analyzed by the instigator.