Joseph Olin is the President of the Academy of Interactive Arts and Sciences (AIAS). He oversees the annual DICE Conference and Interactive Achievement Awards. Prior to AIAS, he spearheaded the introduction of gaming's most famous heroine, Lara Croft. He also launched Mattel's Generation Girl Teen Dolls product and the first Barbie brand advertising campaign. In the video interview, you will hear his answers to the following questions:
1. How do true game enthusiasts influence causal gamers?
2. Do you see a big difference between games designed for girls versus games designed for boys?
3. What is your view on games for the whole family?
4. You are the president of the Academy of Interactive Arts and Sciences, what are some of your goals and activities?