ACM - Computers in Entertainment

How do people really interact with TV?

Interactive TV, [Vol. 5, No. 2]

DOI: 10.1145/1279540.1279550

To understand how people really interact with digital TV and digital video recorder (DVR) systems, 10 people were recruited, 6 with DVRs and 4 with non-DVR digital cable or satellite TV systems. Video-recording equipment was set up in their homes to record their TV viewing. The person viewing as well as the TV content being viewed were recorded as the person watched TV. Afterwards, the recordings were reviewed and analyzed by the experimenter together with the viewer, who then described his or her behavior. The results show that overall the most common way people interacted with TV was in avoiding advertisements and finding new programming to watch when the current show ended. These results can be used to find ways to improve how users experience TV systems.

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