With the launch of the Amazon Kindle Fire, magazine publishers are excited at the possibility of more control over their digital subscriptions. Amazon has partnered with several large publishers including Condé Nast, Hearst, and Meredith Corp. Expect to see Vanity Fair, Elle, and Glamor on more digital newsstands. Unlike Apple, Amazon has agreed to share more customer data, including customers' names and addresses. The reasonably priced Kindle Fire means there will be more tablets in more hands. "The challenge is that we have a big segment of the mass market in middle America, who are not early adopters and are price sensitive," said Liz Schimel, chief digital officer at Meredith. "This device breaks that barrier."